Monday, November 3, 2008

The NBA Cares Commitment

BA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have committed to donating $100 million to charity, providing a million hours of hands on service to the community and creating 250 places where kids and families can live, learn or play.

Since October 2005 through NBA Cares, the league, players and teams have raised more than $88 million for charity, donated more than 660,000 hours of hands-on volunteer service to communities worldwide, and built more than 310 places where kids and families can live, learn or play.

The NBA is dedicated to demonstrating leadership in social responsibility, using the popularity and visibility of its teams, players and the league to effect positive change around the world. NBA teams and players understand the responsibility they have to giving back to the communities that support them, and they do so through a diverse array of outreach programs and events. The larger NBA Family (including current and former players and coaches, parents, wives, referees, and league and team employees) is committed to giving back, motivated by the unique opportunity to make a profound difference.

NBA Cares works with internationally-recognized, youth-serving organizations that are geared toward these key social issues:

1. Education
2. Youth and Family Development
3. Health-Related Causes

6 comments:

lirys said...

it's nice to know that the more successful people in this world STILL care :)

Anonymous said...

i think the NBA Cares campaign is a great idea. its nice to see that the NBA players get involved in this to show that they are giving back :)

Anonymous said...

it is just so heartwarming that these people still care and that they would give support. :) let's just hope that more people give support to those who need it.. :)

elpresidente said...

i love watching NBA and i am amazed how they get involved in programs like this.

Anonymous said...

this is great, it shows that NBA isn't only about the blings we used to see on MTV cribs. it's good to know that NBA people cares too. ☻

zaion said...

athletes in the NBA should be awarded and to show our great appreciation in helping people, especially those who were hit by the hurricane katrina in new orleans.