“Positive” social responsibility. In my previous post, I discussed about the negative side, now it’s about the positive one. It is a responsibility that’s an obligation. It arises when some of the entities’ rights have been violated thus an obligation arises to make up for it. It is largely associated with the big companies who expand a lot. They usually build structures that invade into the nature which drives environmentalists nuts. The responsibility of the companies is to make sure that the “nature” will still be there so that everyone’s happy. Another example is that it is a company’s responsibility to give back to society after society has given to them what they want. Popular examples are McDonald’s participation in the Gawad Kalinga, Shell planting trees, and Nescafe’s current projects which are seen on TV commercials.
This is also another way of companies to look good to the public, or in other words, to keep looking good. When people see that they support these projects, they will think that they’re a good company so they’ll buy more products from them.
PACOLI, J.
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6 comments:
sometimes people don't know that they also have a part. or if they do, they choose to ignore it and enjoy the benefits without having to contribute. sheesh...
CSR is not to be done only for a company's image, but should come from the "heart" of the organization.. I think if it is done to make people buy a company's product, it is not CSR; it merely is a marketing gimmick!
More importantly,CSR should be developed as a company's core value, for it has an obligation to give back what it has taken from the environment, and to give back something to customers who have given it profitability.
A lot of companies have been dong CSR and I have seen the effects of it.
From what I have experienced, it is really life-changing not only for the beneficiaries but also to some of the employees in the company :)
It also raises awareness to the employees :)
yes, i agree with you. It's a good technique for companies to participate with such activities to make their image look good.
But with today's environment, people doesn't give a damn about these companies. They would prefer to HAVE the benefits FROM the program, rather to GIVE benefits TO the program. sad isn't it? :(
obligasyon ng mga kumpanya na magbalik ng kahit kaunti sa kalikasan, dahil sa kalikasan din naman nila kinuha ang kanilang tagumpay sa pag gamit ng mga natural resources natin. hindi dapat nila isipin ang sarili nilang kikitain, datapwat ang kanilang magagawa upang mapabuti ang kalagayan ng mga tao at ng kalikasan at mapaunlad ang ating bansa.
it's good that companies such as the popular mcdonald's do not just think about doing business and everything that the business gives them, most importantly money itself :P
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